In this video, students hear from Carey Bon, a small-scale farm owner who shares candid insights into the real-life challenges of running a farm business. Viewers will learn about two major hurdles: marketing and managing employees. Carrie discusses the importance of building marketing skills, leveraging social media (like Instagram), and forging strong customer relationships—even for introverted farmers. He also highlights the difficulties of staffing and the operational impacts of absenteeism. Additional takeaways include strategies for effective branding, naming a farm, and aligning farm values with sustainable, community-centered practices.